Objectives

Increase the number of ticket sales through the Chinese market by enabling the purchase of tickets through WeChat and adapting the user experience of the purchase process to this market.

Develop a mini-program within WeChat that allows:

• The reservation and payment of tickets.
• The generation of the ticket that is read in La Pedrera to be able to make the visit.

How have we done it?

• Development of mini WeChat programs.
• Adaptation of the UX/UI to the Chinese market.
• Integration with PayXpert payment gateway.
• Integration with La Pedrera booking system (Clorian).
• Management and maintenance of the necessary servers in China.
• Customer service and maintenance.

Results provided

Currently, purchasing tickets through travel agencies is being replaced by direct purchases through WeChat, increasing the profit margin. More than 100 tickets have already been sold daily through WeChat.