The challenge

AkzoNobel is a Dutch multinational company specialising in decorative paints, industrial paints and speciality chemicals.

Its most prominent brands include Bruger, Xylazel, Titan and Sikkens. This wide variety of products requires good management of the graphic assets of each brand.

Objectives

• Centralise graphic assets to facilitate the work of the marketing team.
• Have greater control over access to each of the assets, improving the security and integrity of the information.
• Speed up the search and creation of assets for the marketing team.

How have we done it?

Reusable and modular solution. It has been very well accepted by the client and has generated interest in creating evolutions of the tool.

Results provided

• Improved team efficiency.
• Improved distribution of responsibilities.
• High visibility of the tool within the company.