WeChat mini programs

The problem

People who visit us from China move in a digital environment that is very different from that of the Occident. Their main channel is WeChat, a platform that integrates social networking, messaging, payments and their own applications called mini programs. For many Western companies, this reality is a challenge: without an adapted strategy and cultural knowledge, it is difficult to connect effectively with this audience.

The solution

We help you to join the WeChat ecosystem with an official account for your company. At Basetis we develop a customised mini-programme, with the functionalities you need: from the presentation of content to the sale of products or integration with your management system (backoffice). In addition, we offer direct support in Chinese language to the users.

How does it work

We have a specialised team based in China, knowledgeable about the interests and habits of the local public. We work with a partner based in Shanghai who provides us with local context and operational knowledge. We take care of the content writing, the design of the application and the cultural adaptation so that your presence is perceived as close and trustworthy. And from Europe, we offer you direct attention in Catalan, Spanish or English. You don’t need to manage any communication with China: we take care of everything, guaranteeing a fluid and professional dialogue in your language.

We make mini programs

We are certified developers of WeChat mini programs, fully adapted to the needs of your business.

Native team

Our team in China manages your marketing on social networks such as WeChat, Little Red Book or Weibo, and in Europe we help you with promotional materials in Chinese such as posters and QR codes.

Cross Border Purchasing

We are Cross Border certified, which allows us to manage your customers’ purchases of products from China.

Chinese customer service

We offer direct support to your Chinese customers through a native Chinese customer service team located in the country.

Logistics and warehousing

We manage product deliveries within China and, if necessary, set up warehouses close to your end customers.