- Design ·
Christmas greetings with
The charcuterie brand Espuña set us the exciting challenge of coming up with a unique Christmas campaign, without reindeer, little trees, elves, snow…
A surprising action, free of Christmas clichés, and at the same time emotional!
Combining experiential and digital marketing in a Christmas campaign that travels to the past to surprise in the present.
A stand located in the Les Glòries shopping center in Barcelona invited you to send a congratulatory tweet to your loved ones, but the way it was done before Twitter existed: by carrier pigeon.
In addition to multiplying the brand’s notoriety:
- #MomentosEspuña was a national Trending Topic.
- Presence of the campaign in the mass media: TV, press…
- Thousands of participants