Success case
#HappyEscaleras Happy Day
The challenge
Rauch’s Happy Day juice brand needed to present itself nationally, multiply its visibility in a few weeks, and position itself as a cheerful brand that seeks to make people’s lives happier.
How to convey this message to thousands of people with a single communication campaign?
The solution
Launching an experiential sampling campaign with dissemination on social networks in one of the busiest metro stations in Barcelona.
With #HappyEscaleras (#HappyStairs) we transformed a boring, everyday object, and a well known friend to knee osteoarthritis, into a fun slide with free juices on the way down, and downloadable photo finish for new fans on Facebook!
Campaign video
