Success Case

Smart Booking: increase in ticket sales

thanks to the capacity forecast

The challenge

The stadium capacity of a top-level sports club is generally reserved for its members. Now they can decide to release their seat at any time before the game in order to sell it. So, the benefits are shared between the member and the club.


Maximize ticket sales thanks to the capacity forecast, knowing how many members will free their seats and in which area.

In this way, it is possible to sell tickets in advance regardless of when the members release them.

Services performed

  • Machine Learning
  • Predictive Modelling
  • Regression Analysis
  • Optimization

Achieved results

10% More tickets sold during the season

41% Increase in the average ticket price