Success case

Income Tax Assistant

The challenge

During the income tax season, a multinational enterprise software company has developed a web portal to attract more clients to offer advisory services. The webpage receives a high number of visits but has a low user conversion rate.


The aim is to improve the user experience in order to increase the conversion rate of users who visit the web portal for the tax return. The purpose is to develop an assistant integrated into the portal to resolve users’ doubts about the tax return campaign.

How have we done it?

  • Chatbot
  • NLP
  • Question Answering
  • Language Model
  • Information Retrieval

Results provided

The impact of the solution has been:

– Increased user conversion rate.
– Acquisition of new clients
– Enhanced user experience
– Increased number of portal visits